Museum logo development

So I've been designing a new logo for the Museum of Garden History. I've gone for a very natural feel; what with the green and the leaf/stem.

As it stands, I'm kind of liking it although I want to keep developing it as I don't think it looks complete just yet.

Although I want to push my designs, I don't want to spend too much time on it; there's plenty of other work to crack on with!!!

Action Plan #1

I present to you, the first ever action plan for this module.

Although I haven't written much, there's still loads to be done.

I'm starting to hit the brick walls already, and we've only just begun!

I think I'm getting a bit mixed up, what with doing 4 different briefs at once. I don't feel like I'm getting much work done. I'm sure it'll all be ok in the end...fingers crossed!

Umbrella Statement

''Type driven corporate identities for high-end companies, creating print based promotional and advertising material.''
-Lindsey Marshall

A brief ''discussion'' with Adam, Kate and Mille about our want/don't want statements, we asked eachother questions to help one another understand and think about what we'd written.

Questions I was asked:

• How will I manage my time? (between dissertation work and briefs)
• How will I show other ''presences''? (website design-collab?
• Who specializes in corporate identities?
• Would you need to be freelance to specialize in corporate identities?
  

Wants/don't wants

We have been asked to write a minimum of 5 statements briefly explaining what we want and don't want to do;

What do I want?

• I want to put together a strong, well-presented and professional portfolio, which powerfully represents my personality and design skills/capabilities. To enable myself to do this I need to attend crits which will allow myself to gather feedback from fellow peers and lecturers.
• I want to attain at the very least a 2:1 for my overall degree grade. I will need to work a lot harder, make fast and appropriate design decisions, and will put in that extra bit of commitment which will be shown by coming into college on non-timetabled days.
• I want to broaden my knowledge of the design industry. I need to continue contacting design agencies, enter more competitions and accept any placement opportunities.
• I want to write a strong dissertation from which I want at least 60%. I need to seek learning support and take advantage of any other available help.
• I want to have more than enough time to produce/create a well-executed outcome. I need to write more action plans, which will help me manage my time better.

What don't I want?

• I don't want to work within website design as I find Adobe Dreamweaver too challenging and confusing.
• I don't want to use illustration within my work as I am never happy with the outcomes therefore making me less confident when showing people work I've produced.
• I don't want to create characters or work within animation/motion graphics as I'm quite impatient, and generally do not see my future within this field of work.
• I don't want to be a freelance designer as I feel I need to motivation from others to keep working.
• I don't want to work 9am-9pm everyday. I want to be able to leave at a decent house and have ''me'' time with a clear mind.
  

10 negotiated briefs

Before summer, we were asked to write a minimum of 10 briefs which we would then use in our third year.
I found it really challenging trying to think of things I could do. I tried making lists of my interests which helped a little, but I soon hit a wall. I left them alone for a while, and got on with summer things (yes, that includes placements and other college/work related doings!) I then looked back to see what I'd be up to and decided to base some of my briefs on experiences I'd had. The 4 briefs we now have to choose are those based on my experiences!

I've also written a statement of intent, as the brief asked. Along with a few other people, I wasn't too sure whether we were supposed to write A SOI for each brief we wrote, or just one big one summing up them all. Although I started doing one for each, a small statement that is, I decided to go for the second option. It sums up exactly what I want to do, which I think was the whole point in it.