Wednesday, 15 December 2010

End of module evaluation


Starting at the beginning.. I found it extremely hard to write my own briefs. I tried writing them similar to how the briefs we've been previously given were; quite broad and with little focus. It was brought to my attention during the first crit back after summer that I had to be more specific with what it was the brief was asking. I still found it challenging, but I got there in the end and got them all written up and to at least a satisfactory standard.

I think I underestimated just how much should have been done, or at least what could have been achieved. I definitely lagged at the beginning, and focused a lot primarily on one brief, and another closely followed. I neglected everything else, thinking I'd have more than enough time to get them done and finished to a high standard. I was so wrong! It crops up in every evaluation, and no matter how much I say I'll work on it, my time management seriously needs working on. I wish I'd set myself certain amounts of time to complete my briefs, so I could fit at the very least 2 more in.

Nearing the end of the module, I found myself with 2 and a half weeks left and with 3 briefs outstanding; one of which I did not enjoy doing as much as I thought I would, and didn't properly resolve.
I'm happy with the work I produced for the competition brief: Aviva Live, and the identity for Andrew Lythe Photography. As I had left it so late to do the competition brief, I was unable to physically produce some of the work, and had to rely on 2D proposals on my presentation boards. I'm aware the briefs won't be submitted until February/March, so I intend to get what I wanted to do done which I'm really excited about.

Though a few of my briefs enabled me to experiment with type, I didn't really find myself doing so much. I love making type out of objects, but what I'd really like to do is to use large pieces of text within resolutions. I will ensure I give my next briefs more thought.

I did enjoy this module. It was certainly an experience to be able to do what I wanted to do, even though I'd change at least one of my briefs.

I'm looking forward to writing more briefs for myself in the future.

Sunday, 12 December 2010

Final crit feedback


The final crit went kinda well. People's main concern was my presentation boards. I've actually printed most of them already (printed before the crit) so I'm not re-doing them which is a bit annoying. I'm definitely going to take on board what was said, and use the feedback to ensure my future presentation boards are well-done.

-Re print museum letterhead
-Re print museum posters
-Photograph aviva poster > put on board
-Photograph aviva leaflet > put on board
-Photograph museum posters > put on board
-Board 1 book covers re do
-Amazon shot on computer
-Photograph type poster > put on board
-Card packaging
-Photograph typefaces (detail shots)
-Some presentation boards portrait?

Saturday, 11 December 2010

Action plan


A plan for this weekend. I've got a fair bit to do that needs to be ready for tomorrow!

Wednesday, 8 December 2010

A few more..


things to do, then I can breathe.

  • string together a4 pockets
  • update blog
  • complete module submission form
  • action plans
  • print new copies of briefs
  • lasercut bookmarks, photograph, add to presentation boards and print
  • print cards, mount, lasercut cards, photograph, add to presentation boards and print
  • packaging for cards, photograph and add to presentation boards
  • photograph andrew lythe stationary, add to presentation boards and print
This is all! :D

Expensive


I just spent an obscene amount of money printing A2 boards. THANK GOD for the £15 vouchers. I felt rich but stressed this morning. I now feel poor but calm(er). I suppose that's a good thing?

Tuesday, 7 December 2010

Leaflet







I've also put the design on a canvas tote bag which would hold everything (badge, smaller version of the poster, leaflet, t-shirt)