I've chosen the Aviva brief from the D&AD selection. The brief is to create a campaign to help aviva get 500,000 children from around the world off the streets and back into education.
I want to create what I guess could be called a brand, though it'll be through the company Aviva. I want to create an idea which could run through a range of outcomes.
I thought I could create an event; an ''open day'', which children could go to, to find out more information about how they can get back into education. They would be given a 'welcome bag' which could consist of a smaller version of the advertisement poster, a leaflet, brochure, tshirt, pencil etc.
The whole point of this is to make the children feel welcomed and aware that there's people out there who care for them and want them to make something of themselves.
I've just been playing around with layouts and type for the poster which would advertise the open day.
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