Wednesday, 15 December 2010

End of module evaluation


Starting at the beginning.. I found it extremely hard to write my own briefs. I tried writing them similar to how the briefs we've been previously given were; quite broad and with little focus. It was brought to my attention during the first crit back after summer that I had to be more specific with what it was the brief was asking. I still found it challenging, but I got there in the end and got them all written up and to at least a satisfactory standard.

I think I underestimated just how much should have been done, or at least what could have been achieved. I definitely lagged at the beginning, and focused a lot primarily on one brief, and another closely followed. I neglected everything else, thinking I'd have more than enough time to get them done and finished to a high standard. I was so wrong! It crops up in every evaluation, and no matter how much I say I'll work on it, my time management seriously needs working on. I wish I'd set myself certain amounts of time to complete my briefs, so I could fit at the very least 2 more in.

Nearing the end of the module, I found myself with 2 and a half weeks left and with 3 briefs outstanding; one of which I did not enjoy doing as much as I thought I would, and didn't properly resolve.
I'm happy with the work I produced for the competition brief: Aviva Live, and the identity for Andrew Lythe Photography. As I had left it so late to do the competition brief, I was unable to physically produce some of the work, and had to rely on 2D proposals on my presentation boards. I'm aware the briefs won't be submitted until February/March, so I intend to get what I wanted to do done which I'm really excited about.

Though a few of my briefs enabled me to experiment with type, I didn't really find myself doing so much. I love making type out of objects, but what I'd really like to do is to use large pieces of text within resolutions. I will ensure I give my next briefs more thought.

I did enjoy this module. It was certainly an experience to be able to do what I wanted to do, even though I'd change at least one of my briefs.

I'm looking forward to writing more briefs for myself in the future.

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