What is type?

What is type?

-Affected

-Design

-'Make type taste good'

-Function/purpose

-Visually engaging

-Readable or look good (need a balance)

-Readable body of type

-Legible

Start of type = stone carving - permanence

-handwritten, influenced

-Mechanical type - mass distribution

-Past 200 years - people couldn't read

Posters began existing with type

-Computers brought thousands of fonts - digital libraries - wouldn't get them pre-comps

-Font families - including stroke

-Cleverly visually

-Engaging - change stroke

-Tracking - push letters apart

-Kerning - pull letters together (careful with kerning!!)

-Type is speech made visible