Tuesday, 27 April 2010

Fancy a stroll dear?


I decided to have a go at superimposing some trainers on an elderly couple for laughs. The images I got weren't great quality, but I thought I'd still give it a go.
I was thinking about what else I could do instead of the obvious and whacking a pair of shoes on them. Once I've decided whether I'm going to make a completely new brand or use an existing one, I could use the logo elsewhere. Maybe something gimmicky would work, or perhaps I could use speech bubbles? If I done this, the text would have to be really well thought about.

I want this to be a funny as possible but have a slight seriousness to it. I don't want people to see it in an ad shell, laugh, and walk away. I want them to look, have a giggle and think, yeah, that's a good idea. I'm really going to have to think about this is I want it to work.

Statement of intent and first written brief

So here we are, brand new brief time.
I've done my best to write a statement of intent and a first brief draft.
I've based my brief on the 'Wrinkly Runners' original as it was the main brief which took my fancy. I did however, change it slightly.
I used two other briefs to inspire me when writing it; 'Wish you were here', and 'In the LOGO'. I picked all three of these as I had an interest in a part of each of them. I LOVE logo design, designing postcards really appealed to me, and the thought of old people in sports shoes seemed too good to be true! I used all three of these to aid me in writing my brief. I chose parts and put them together to form one.

I've also written a statement of intent, which explains my likes and dislikes when it comes to design. It makes clear why I've chosen what I'm aiming to do and breaks the brief down in parts so I can go into more det
ail as to why I'm doing what I'm doing.

Wednesday, 21 April 2010

New brief


What do I want to do?
-Magazines/layout/grids
-Branding
-Potentially have my own business
-Create a book cover
-Draw still life objects
-Work within the film industry
-Produce the next big films storyboard
-Have my own book full of my work
-Sell books I've made in my spare time
-Be in a film
-Produce a high quality portfolio
-Build my confidence levels

Why?
-I like to be organised. My personality reflects in my work interests
-I enjoy experimenting with shapes and letters to create something meaningful or potentially big.
-I'd like to experience the feeling of being in charge/having a pile of responsibilities.
-To know loads of people have it. :)
-It's something I've enjoyed in the past, and feels relaxing though it's something which requires a lot of concentration.
-I have great interest within this subject.
-I want to feel the 'I've accomplished something huge' feeling.
-Because I do.
-To get a little something back for the time I've taken to make them.
-It's something I've always wanted to do.
-To show all of my greatest achievements, whether they be personal or professional.
-To help my nerves calm when I'm in a position I don't want to be in -
presentations.

1. ''Wish you were here''
What do I want to do?
-''Design a postcard based on a traditional postcard design...''
-Use my imagination
-Simplicity - but to the point
-Draw
-Wide range of target audience
Why?
-It's very open, although it's within a boundary.. ''...unusual place and time.''
-So I can experiment with anything
-To create a meaningful solution
-To try and use an approach I don't tend to use
-Leaves room for imagination

2. ''In the logo''
What do I want to do?
-Target an older audience
-Promote something I've never done before
-Use photography
-Branding (old people in sports shoes)
-Any appropriate design solution
Why?
-It's different
-To show I can do it
-It would work well
-My own personal touch

3. ''Wrinkly runners''
What do I want to do?
-Branding
-''...just being launched.''
-Open target audience
-Create an advertising campaign
Why?
-I love experimenting with shapes/type
-Brand new
-Room for experimentation
-To make the brief more exciting, rather than just a logo

Me:
-Layout/grids
-Branding
-Different target audience
-Humorous/edgy (if I wanted)
-An open design solution
-Typographic
Brief:
-''Design a postcard'' (Wish you were here)
-''Produce a logo'' (In the logo)
-''The over 55 market (Wrinkly runners)
-''...not patronising'' (Wrinkly runners)
-''Any appropriate design solution (Wrinkly runners)
-''Promote a brand of sports shoes'' (Wrinkly runners)

10 things that make a good brief:
  • Clear content
  • Enjoyable/fun/appropriate
  • Define audience
  • Specific outcomes
  • Appropriate tone of voice
  • Scope for creative development
  • Clear deadlines
  • Realistic expectations
CONTENT
  • Subject
  • Given text
  • Illustrations
  • Information
  • Research
  • Message
  • Content
  • Opinion
PRODUCT
  • Format (end result)
  • Media (use what? - camera)
  • Process (print)
  • Form
CONTEXT
  • Promo
  • Retail (Labels)
  • Web
  • Publication (Book, editorial)
  • Info-graphics
  • Education

Tuesday, 20 April 2010

1st tutorial


After having the tutorial with Fred and a few other people, I feel much more confident with my project. It broadened what I could do and I'm now able to think of more ideas because of it.

Here are my notes taken from the session-























I'd been given a lot of useful feedback in terms of the context and how I would distribute the outcomes.
A suggestion was to incorporate a technical approach, whether it be online, or a brand new app for the iphone. Everyone knows technology is the future, so this would be a great direction to take my work in.
I've also taken into account animation. I enjoyed using Adobe After Effects, so this would give me the opportunity to use it again and use it in a different way than before. If I produce images for animations, these could be taken forward and used within another context like posters.

Thursday, 15 April 2010

The end


The type module has come to an end, boo!
I'm really happy I chose type over image. I've learnt a lot over the past 9/10 weeks, and I feel as though my skills have greatly improved. I'm much more confident when designing and creating work now, and I'm a lot more at ease when showing people my work, even design companies!!

Easter wouldn't have been right without one final piece of type work. Cheers Graham.
We've been asked to create two layouts using the same text and images; for an academic magazine and a casual magazine.

Casual:
I have chosen a sans serif typeface, 'Myriad'. I feel comfortable using this, and I feel as though it works nicely for this kind of spread.
The typeface size is 8pt. Casual magazines generally have smaller writing. I wanted to make it look as spacious as possible although I found it quite difficult doing so. I couldn't make the type size smaller as it was small enough already. I changed the leading between the lines of writing, although there was only so much I could do before the text wouldn't fit on the page. What a dilemma. I thought about making the images smaller but I was fixed on keeping them at this size. It looks spacious to an extent. I purposely left more space at the top of the pages as well as around the images on the first page. I also chopped up the 'Bad Typography..' image into four to enable breathing space around the individual pieces.
I wanted to give the layout a variety when it came to the text. Each column and image is in-line with something else so it fits together.

















Academic:
I used 'Times New Roman', a serif font, for the academic magazine layout. As this is an informative piece of writing, it's needs to read well, and a serif font would do the job just nicely.
The layout is pretty simple. Two columns on each page, although the width varies on one of them.
I kept the images nice and small, as the writing is the most important part of the magazine.
I wasn't as worried about keeping this as spacious as the casual magazine, although I kept in mind it still needs to breathe. I changed the leading slightly to increase the space between each line. I also left a gap at the top on the first page to give it some freedom. The images on the second page are space out equally and centered. I thought about other ways in which I could place them, but I felt as though how they look now looks professional and sleek. Looking at it now, I think they could have done with being a little smaller. They look a little squished by the text below and on top.