I decided to have a go at superimposing some trainers on an elderly couple for laughs. The images I got weren't great quality, but I thought I'd still give it a go.
I was thinking about what else I could do instead of the obvious and whacking a pair of shoes on them. Once I've decided whether I'm going to make a completely new brand or use an existing one, I could use the logo elsewhere. Maybe something gimmicky would work, or perhaps I could use speech bubbles? If I done this, the text would have to be really well thought about.
I want this to be a funny as possible but have a slight seriousness to it. I don't want people to see it in an ad shell, laugh, and walk away. I want them to look, have a giggle and think, yeah, that's a good idea. I'm really going to have to think about this is I want it to work.
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