New brief

What do I want to do?
-Magazines/layout/grids
-Branding
-Potentially have my own business
-Create a book cover
-Draw still life objects
-Work within the film industry
-Produce the next big films storyboard
-Have my own book full of my work
-Sell books I've made in my spare time
-Be in a film
-Produce a high quality portfolio
-Build my confidence levels

Why?
-I like to be organised. My personality reflects in my work interests
-I enjoy experimenting with shapes and letters to create something meaningful or potentially big.
-I'd like to experience the feeling of being in charge/having a pile of responsibilities.
-To know loads of people have it. :)
-It's something I've enjoyed in the past, and feels relaxing though it's something which requires a lot of concentration.
-I have great interest within this subject.
-I want to feel the 'I've accomplished something huge' feeling.
-Because I do.
-To get a little something back for the time I've taken to make them.
-It's something I've always wanted to do.
-To show all of my greatest achievements, whether they be personal or professional.
-To help my nerves calm when I'm in a position I don't want to be in - presentations.

1. ''Wish you were here''
What do I want to do?
-''Design a postcard based on a traditional postcard design...''
-Use my imagination
-Simplicity - but to the point
-Draw
-Wide range of target audience
Why?
-It's very open, although it's within a boundary.. ''...unusual place and time.''
-So I can experiment with anything
-To create a meaningful solution
-To try and use an approach I don't tend to use
-Leaves room for imagination

2. ''In the logo''
What do I want to do?
-Target an older audience
-Promote something I've never done before
-Use photography
-Branding (old people in sports shoes)
-Any appropriate design solution
Why?
-It's different
-To show I can do it
-It would work well
-My own personal touch

3. ''Wrinkly runners''
What do I want to do?
-Branding
-''...just being launched.''
-Open target audience
-Create an advertising campaign
Why?
-I love experimenting with shapes/type
-Brand new
-Room for experimentation
-To make the brief more exciting, rather than just a logo

Me:
-Layout/grids
-Branding
-Different target audience
-Humorous/edgy (if I wanted)
-An open design solution
-Typographic
Brief:
-''Design a postcard'' (Wish you were here)
-''Produce a logo'' (In the logo)
-''The over 55 market (Wrinkly runners)
-''...not patronising'' (Wrinkly runners)
-''Any appropriate design solution (Wrinkly runners)
-''Promote a brand of sports shoes'' (Wrinkly runners)

10 things that make a good brief:

• Clear content
• Enjoyable/fun/appropriate
• Define audience
• Specific outcomes
• Appropriate tone of voice
• Scope for creative development
• Clear deadlines
• Realistic expectations

CONTENT

• Subject
• Given text
• Illustrations
• Information
• Research
• Message
• Content
• Opinion

PRODUCT

• Format (end result)
• Media (use what? - camera)
• Process (print)
• Form

CONTEXT

• Promo
• Retail (Labels)
• Web
• Publication (Book, editorial)
• Info-graphics
• Education