Tutorial with Lorenzo

-How do I engage my main target audience and still keep my other audience interested at the same time?

-Seasonal? Limited addition?

-Range?

-Get these shoes and and take a comfy walk?

-Remind them of their youth? -''Rescue'' them from the old old age-''Help!'' ''We want YOU!''

-Shoes make you do anything

• Go out and meet new people
• Magic shoes?
• Feel 18 inside
• They want to do things but can't physically

-Research what my main target audience is interested in

-Research what my other target audience is interested in

-Look at the logos used for these things

-Aspirational - fun - products for the elderly

-Target audience (60 years)